McDonald's - The Advent Mission
They say people start counting down to next Christmas before the wrapping paper even hits the floor. A bit dramatic? Maybe. But once December rolls around, everyone—including McDonald's—loses their cool. This year, we didn't just drop burgers; we dropped a full-blown mission. The Xmas Advent Calendar wasn't just a menu; it was a daily high-stakes quest. Fans had to hunt down daily offers in the app to snag those elite collectibles.
KEY VISUAL
SPECIAL ACTIVATION
We brought the digital advent calendar to life at one of the largest Christmas markets in Romania.
CREATIVE TEAM
ECD: ROXANA NIȚĂ AD: ANA TANASĂ AD: DRAGOȘ APOSTOL CW: LORENA MOREA CW: ALEXANDRU ILIESCU