FIRST BANK - The Independence Loan

The Independence Loan

As the 4th of July was approaching, First Bank, the only American bank in Romania, recognized the opportunity for making yet another creative, out-of-the-box campaign. Therefore, we decided to turn First Bank's mortgage loan into "The Independence Loan," a house loan with a very advantageous interest rate that helped people get their dream home. We presented the mortgage in a fun and entertaining story, as the solution two aliens find to save themselves from yet another defeat against the Americans. Rather than trying to conquer Earth, they choose to establish themselves here in a house they'll buy using "The Independence Loan."

CREATIVE TEAM

AGENCY: CHEIL CENTRADE ECD: MIHAI GONGU CD: ROXANA NIȚĂ AD: ANA RAMONA TANASĂ CW: ALEXANDRU ILIESCU