FIRST BANK - First to make a difference

Teaser

How do you make people pay attention? Tell them iconic American inventions are, in fact, not invented by Americans.

Reveal

Even if First Bank is the first American bank in Romania, we wanted people to know that being first is not so important, but the important thing is rather being the first to make a difference.

CREATIVE TEAM

AGENCY: CHEIL CENTRADE ECD: MIHAI GONGU CD: ROXANA NIȚĂ AD: ANA RAMONA TANASĂ CW: ALEXANDRU ILIESCU